Product Marketing Artifacts
Product Marketing Artifacts
I am a strong storyteller who conveys value, not just features, to capture the attention of educators.
Embedded Files
How might we equip a diverse sales team to face the competition?
How might we equip a diverse sales team to face the competition?
Problem Statement
Due to high staff turnover, the sales team possessed inconsistent knowledge regarding competitors in the assessment market and mixed comfort levels with overcoming objections and delivering effective hits.
Proposed Strategy
Methods: Market research, Internal sales personas, Rapid prototyping
Outcomes: Video-based peer learning and talk tracks to bring battlecards to life
How might we equip leaders and teachers to use data to inform instruction (not just compliance)?
How might we equip leaders and teachers to use data to inform instruction (not just compliance)?
Problem Statement
Schools want data from their interim assessment to be easy to use, but are often overwhelmed by the complex needs of today's students along with instructional shifts, high staff turnover, and disconnected tools and platforms.
Proposed Strategy
Methods: visual language that connects data to the classroom supported by practical toolkits
Outcomes: Increased traffic and downloads to Resource Center channel. Increased investment in animation and video production.
NWEA_WF2309800_MGNorms_2025_MAP Growth Infographic non-editable_JUN25_FINAL.pdfNWEA_WF2222550_MAPGrowth_2023_K-8_An-Administrators-guide-to-Maximizing-Growth_MAR25_FW.pdfNorms Student Profile.mp4Norms ASG.mp4Page updated
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