Product Marketing Artifacts

I am a strong storyteller who conveys value, not just features, to capture the attention of the target audience.

How might we equip a diverse sales team to face the competition?

Problem Statement

Due to high staff turnover, the sales team possessed inconsistent knowledge regarding competitors in the assessment market and mixed comfort levels with overcoming objections and delivering effective hits. Most sales enablement relied on static materials: battlecards, decks, and training sessions reps absorb once and rarely revisit. This created a gap between knowing the right talking points and being able to deliver them naturally, under pressure, in a live conversation.

Proposed Strategy

- Methods: Market research, Internal sales personas, Rapid prototyping
- Outcomes: Video-based peer learning and talk tracks to bring battlecards to life + Competitor Chatbot, an interactive practice tool that helps sales reps build the skill of handling competitive objections — through repetition and real-time coaching, not one-time reading.

AI in action

Designed with Claude Projects, Competitor Chatbot replaces passive reading with active, low-stakes practice. For each competitor objection, a rep sees a commonly used response, gets a brief explanation of why it falls short, and is coached — through open-ended questions rather than being handed the answer — toward a stronger one.

They can watch a simulated version of the conversation sharpen round by round, then step in and deliver the response themselves. Every objection, fact, and coaching cue is grounded in approved company messaging, so reps build genuine confidence without ever drifting off-message.

Competitor Chatbot demo.mp4

Because each session is a private, repeatable conversation rather than a live customer interaction or a monitored roleplay in front of a manager, reps can get it wrong, try again, and improve — with no risk to a real deal or their own credibility.

How might we equip leaders and teachers to use data to inform instruction (not just compliance)?

Problem Statement

Schools want data from their interim assessment to be easy to use, but are often overwhelmed by the complex needs of today's students along with instructional shifts, high staff turnover, and disconnected tools and platforms.

Proposed Strategy

- Methods: visual language that connects data to the classroom supported by practical toolkits
- Outcomes: Increased traffic and downloads to Resource Center channel. Increased investment in animation and video production.

NWEA_WF2309800_MGNorms_2025_MAP Growth Infographic non-editable_JUN25_FINAL.pdf

NWEA_WF2222550_MAPGrowth_2023_K-8_An-Administrators-guide-to-Maximizing-Growth_MAR25_FW.pdf

Norms Student Profile.mp4

Norms ASG.mp4

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